This privacy policy covers 4in10’s collection, processing and storing of users’ data from our digital platforms, including this website, our mailing lists and social media platforms. It contains our commitments to keeping users’ data safe and information to help users make appropriate decisions about their interactions with these platforms.

The website

This website and 4in10 (the owner) take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to improve the user’s experience while visiting the website. Where applicable, this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computer’s hard drive, they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information. Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.


When you book in to an event run by 4in10, we will take the data necessary to ensure you can attend and participate in the event, such as your name, email address, job title, dietary requirements and any access requirements. We may then continue to communicate with you regarding further events that may be relevant, to send you reports issuing from the event you have attended and to share campaigns unless you unsubscribe from such communication.

External Links

4in10 aims only to include safe and relevant external links on our website; however, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. 4in10 cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and this website and 4in10 cannot be held liable for any consequences or damages caused by clicking links to any external websites.

Opting in to digital communications from 4in10


We collect and process your data in order to provide you with 4in10 services. We keep your data secure and will not share it beyond 4in10.

You can contact us at any time to ask what data we hold about you (a Subject Access Request) and to ask us to delete any data we hold about you. We will respond within 30 days. Our main contact for data enquiries is Lisa Byrne:

If you’re unhappy with the way we’ve handled your data or your request for access to it, you’re entitled to make a complaint to the Information Commissioner’s Office.

If you work in an organisation that is a current member of 4in10

If you work in an organisation that is a current member of 4in10, and you supply us with your work email address, we will communicate with you about occasional news and opportunities for 4in10 member staff.  We encourage staff in member organisations to tell us if they are changing role or leaving their organisation so we can update our records.

Email News

Members of 4in10 receive a regular email bulletin, we will hold and process your data (name, email address and organisation name and job title if you provide these) in order to send you the bulletin. We will use tracking data in our mailing software (Mailchimp) to analyse engagement with the newsletter and to improve its content and distribution on an ongoing basis.

We will not use your data for any other purpose or share it with any other organisation. You can opt out of receiving Email News at any time using the link in the footer of the email or by contacting

Campaigns communications

If you sign up in support of one of our campaigns, we will use your data (name, email address and your organisation and job title if you provide them) to update you about the campaign. We will only display your name and/or organisation publicly as a supporter of the campaign if you have ticked the relevant box expressly giving us permission to do this.

When you sign up to an individual campaign, we may ask you at the time if you want to be kept up to date about our other campaign activities, and will only use your data to communicate about those other campaigns if you expressly tell us that you want us to.

Social Media Platforms

This applies to 4in10’s twitter account. This platform operates on its own terms and conditions which visitors to 4in10’s pages should read with regard to their privacy and personal data. Twitter’s privacy policy is here. Our website offers social sharing buttons which help users share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

4in10 will monitor users’ behaviour on our social media platform using the tracking data gathered by the respective platform. We will use this data in anonymised form and will not link it to any identifying information or use it for profiling individual users.

4in10 will not use any of our social media platforms to ask for personal or sensitive information and encourages users wishing to discuss sensitive information to contact us through primary communication channels such as by telephone or email.