Maddie Henson

In Kind Direct

1. How are you helping to tackle child poverty in London?

At In Kind Direct, we believe that everyone deserves access to life’s essentials and no usable product should go to waste. In 2023, we supported a network of over 6,600 charitable organisations across the UK, including 1,160 in London, by distributing products from well-known manufacturers and retailers for charitable organisations to use to run their services and share with people they support.

We distribute a range of essential products, including hygiene and household cleaning products, clothing, and toys books and games. Across our network, 37% of charitable organisations say they use products from In Kind Direct to support school-aged children – that equates to nearly 135,000 children helped each week. In 2023 alone, we distributed over 226,230 toys books and games, that’s enough to support the equivalent of 7,540 classrooms of children. One organisation supported through our ‘Summer of Play’ campaign, which aimed to support children and families throughout the summer holidays, shared:

“We support many single parent families who are struggling to get by on Universal Credit. Little extras we provide like toys and clothing, accessed from In Kind Direct, are such a lifeline”.

2. Tell us something you are excited about?

In Kind Direct was originally founded to help reduce environmental impact. We take usable products from retailers and manufacturers that may otherwise go to waste and make it available to charitable organisations for use in their communities. To-date we’ve diverted more than 36,840 tonnes of product from landfill.

Ensuring that everyone can access life’s essentials will always be our focus, but we want to make sure that we are doing this as sustainably as possible. This year, we are calculating our carbon emissions across our organisation and value chain and are excited to be releasing a sustainability strategy next year, to ensure increasing our impact doesn’t cost the earth. We are also looking forward to expanding our refurbished tech offering to our network of charitable organisations, promoting the circular economy, and aiding digital poverty. We’re excited to work more with increasing access to second hand items to ensure people have access to the products they need to keep clean, warm, and well.

3. Share with our members something positive about your organisation’s achievement or service?

In Kind Direct was set up over 26 years ago, and we are so proud of the impact we have had since our founding. To-date we have worked with more than 1,300 companies to distribute products to over 15,000 charitable organisations across the UK, unlocking an incredible £314m in savings for the charitable sector. Through our charitable network, our products support over 365,000 people each week.

The savings we unlock help our charitable network stretch their funds further, enabling them to support more people and deliver more services. As one charitable organisation in our network put it:

“We would not be able to support our community to the extent we do without In Kind Direct”.  

4. What can other network members learn from you or find out more about through you?

In addition to accessing products through our catalogue, we have partnered with a number of companies to unlock additional savings and benefits for our network of charitable organisations. This includes discounted access to workplace supplies, refurbished laptops, printers/ photocopiers, and DSC membership.

We also conduct research and advocacy on issues surrounding poverty and access to essential products. We represent the views of our network in broader sector campaigns and we conduct new research on the causes and impacts of going without, to help make the case for funding and action. An example of this is our Human Right to Hygiene report, which maps the systems underlying hygiene poverty and sets out a roadmap for change.

5. What would most help you achieve your goals?

We are always looking for charitable organisations to join our network to help more people access much-needed products and help more organisations save money on essential supplies. Registering with us is free and can be done via our website.  We welcome a wide range of charitable organisations, including registered charities, CICs, CIOs, community groups, food banks, most schools and nurseries and public sector run outreach projects.

6. Why did you join 4in10? What do you enjoy about being part of the 4in10 network?

In Kind Direct joined 4in10 to connect with other charitable organisations across London that are committed to ending poverty and to learn more about the activities the network is driving to support change. We are always eager to share knowledge and use our combined voices to fight the challenges that many are facing and make a difference. We would love to reach and engage with more 4in10 members and support their charitable mission by inviting them to register with us and access our services and benefits.