Heard
Comments from Becka Kellaway, anti-poverty campaigner and Aishah Siddiqa, senior programme manager at Heard
Heard is a charity that works with people and the media to inspire content and communication that changes hearts and minds. On a fundamental level, good communication means being heard and feeling heard. Using insights from research and our 15 years experience of supporting communicators, we help storytellers build their confidence, land their message and engage audiences. Our work has reached millions of people in their living rooms and on their newsfeeds.
- How are you helping to tackle child poverty in London?
Heard has been supporting organisations and campaigners working on a range of social issues including child poverty. We do this through our consultancy and training offers for sector partners andcampaigners with first hand experience, and through our bespoke workshops for the TV and entertainment industry. Our mission is to create conversations about social issues that change minds and develop the conditions for lasting social change. The long-term effects are two-fold: a public that is more receptive to and approving of policy change, and a new generation of individuals who feel inspired to act on our most urgent issues.
Becka – I hope I help by campaigning and raising awareness. I am more than happy to speak out about things that I see are unjust and I don’t mind sharing my personal experiences. I think others can feel silenced by stigma and shame so I believe it’s important to shine a light and make a difference where you can.
- Tell us something you are excited about?
Becka – I’m excited that there are more conversations happening around child poverty and ways to tackle it and I’m really very hopeful for the future.
Heard has also recently started a new piece of work exploring how a narrative change approach, informed by lived experience, can shift cultural perceptions of our economy. Often messages about economic change delivered by academics and people with economic privilege are limited in effectiveness. The majority of the country will relate more to people who share in their lived experiences of financial hardship and other forms of economic injustice. These are the people who should lead a new story about what our economy could be, and the systemic changes that need to happen to bring that change about. We’re looking for lived experience consultants to help us explore this and create a set of framing recommendations about the economy to share with other campaigners, partners and organisations in the ecosystem. If you’re interested in finding out more, please email aishah on aishah@heard.org.uk
- Share with our members something positive about your organisation’s achievement or service?
Becka – the best thing about this organisation is that it empowers people to tell their story bravely and it supports them throughout the process and helps to frame the narrative so we all feel safe in our work.
Together with other lived experience consultants, we co-designed the digital version of Heard’s poverty focussed ‘Communication That Works’ course. The course itself is a blend of self-directed learning on an online platform with live workshops running over several weeks covering ways to effectively frame communications on poverty and tools to keep safe when sharing stories in interviews and beyond. We ran a successful pilot at the end of last year with Becka brilliantly facilitating our live workshops. We’ll be making final tweaks before going live this summer.
“This Heard Training course has been profoundly informative and impactful, not only in reshaping my approach as a communications professional but also in influencing how I think about and discuss social issues in all areas of my life. The trainers were knowledgeable, confident and excellent facilitators. The video content was clear, easily digestible and engaging. Overall, the program was truly transformative.” – Fern Bain Smith, Marylebone Project
- What can other network members learn from you or find out more about through you?
Becka- They can learn from Heard’s example how to be a champion for people with lived experience
Becka is an amazing, energetic and thoughtful facilitator – reach out if you require someone sensitive and engaging!
- What would most help you achieve your goals?
Becka – Funding, opportunities, awareness, more people fighting the good fight and they can start by attending the training and being mindful and empowered advocates.
- Why did you join 4in10? What do you enjoy about being part of the 4in10 network?
Narrative change requires joined-up approaches – and we love being able to work with 4in10 and its members. The Challenge Poverty Weeks were great examples of this in action! If anyone would like to connect and chat about how we can collaborate, please do =D