https://littlevillagehq.org

  • How are you helping to tackle child poverty in London?

Little Village is like a foodbank, but for clothes, toys and equipment for babies and children up to the age of 5. In 2021 we’re marking our 5th Anniversary, and we’ve grown to become of the largest ‘baby banks’ in the UK, supporting over 11,000 children since we launched in 2016.  Families are referred to us via a network of over 1,800 professionals such as midwives and social workers.  As a volunteer-led movement of parents committed to alleviating child poverty, Little Village’s vision is that every child in the capital has the essential items they need to thrive.  The families we help are facing a range of challenges – homelessness, unemployment, low wages and domestic violence. 1 in 3 of the families we support are homeless or living in temporary accommodation.   In normal times, we support families from all over London, and currently have sites operating in Battersea and Camden.

  • Share with our members something positive about your organisation’s achievement or service.

Despite the constraints of lockdown, we supported 7000 children in 2020, the highest ever number, which we think is a huge achievement. In normal times, families would visit us at our sites around London. However, with the advent of coronavirus, we’ve had to temporarily close our doors to families and completely re-design our whole operation to become what we’re calling a #VirtualVillage.  We are currently operating a delivery service to families, using a mix of volunteer drivers and bicycle and van couriers to help us get the items to families.  As well as providing practical support, we are also keen to support families emotionally, which is particularly crucial with lockdown as families feel more socially isolated than ever. For example, our volunteers are calling over 100 families each week to build and deepen our relationships with them. In addition, we are connecting with families virtually and we recently hosted a virtual coffee morning with 30 mums where families had an opportunity to connect, chat and share their lockdown experiences.

  • What can other network members learn from you or find out more about through you?

As well as supporting families in the short term, we are working hard to tackle child poverty in the long term by continuing to raise awareness of the issue. For example, last week to mark our 5th Anniversary, we published a new report, supported by the Joseph Rowntree Foundation, looking at the rates, persistence and depth of poverty in families with young children.  The research found 1.3 million of the 4.2 million children in poverty in the UK are babies and children under the age of 5. It also highlighted the impact of the Covid pandemic on low-income families with young children. Our new research led BBC 2’s Newsnight programme, which featured a report by Katie Razzall, it’s UK Editor who interviewed our founder Sophia Parker and Vicky Jones, a mum we have supported.  The next day, the PM Boris Johnson was asked a question about our report in PMQ’s by Ian Blackford MP, the SNP Leader in Westminster (10.48 in). We also shared the results of the survey in a webinar with over 180 participants.  The webinar will be available to watch on our website soon.

  • What would most help you achieve your goals?

We strongly believe in the power of collaboration to make change happen. There are a growing number of baby banks around the UK and we’re keen to work with them to amplify the voices of families we’re supporting. You can find out more about how you can get involved with our work here or please do get in touch directly with our new CEO Sophie Livingstone via sophie@littlevillagehq.org.

  • Why did you join 4in10? What do you enjoy about being part of the 4in10 network?

We think the 4in 10 network is a great way of continuing to engage in advocacy work by keeping across important information about research and advocacy in the area of child poverty.  It also provides a collaborative platform in which to connect with other organisations working to end child poverty.  Thank you for all the work you are doing to bring organisations together!